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An app with much potential

MyTelkomsel is Telkomsel’s primary app that enables customers to purchase telco and entertainment packages.

To increase MAU, the app also feature daily check-ins for rewards, surprise deals, and point-system rewards.

Uses case as proof points

Under the campaign #thereisalwaysmytelkomsel, We created four “choose your own ending” video content with different scenarios as edutainment about MyTelkomsel features.

The four videos link to a total of 16 videos with multiple endings.

The videos are narrated “Dora the Explorer” style to capture attention, featuring culturally relevant humour in each of the scenarios.