An app with much potential
MyTelkomsel is Telkomsel’s primary app that enables customers to purchase telco and entertainment packages.
To increase MAU, the app also feature daily check-ins for rewards, surprise deals, and point-system rewards.
Uses case as proof points
Under the campaign #thereisalwaysmytelkomsel, We created four “choose your own ending” video content with different scenarios as edutainment about MyTelkomsel features.
The four videos link to a total of 16 videos with multiple endings.
The videos are narrated “Dora the Explorer” style to capture attention, featuring culturally relevant humour in each of the scenarios.